Madhiee, Your Brand Marketing Consultant

Category: Blog

  • IKEA’s Decoy Effect | The Lessons from the Switz

    IKEA’s Decoy Effect | The Lessons from the Switz

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    by

    maddymadhiee
    in

    In today’s competitive market, knowing how to influence customer behavior can make a significant difference in growing your business. IKEA, a global furniture leader, has mastered this with a strategy called the decoy effect, which drives both immediate sales and long-term customer loyalty. In this case study, we’ll explore how IKEA uses this strategy and…