Voltas: the King of the Indian AC Market | A Ratan Tata Strategy
Voltas, a Tata-backed brand, went from near extinction to becoming the market leader in India’s air conditioner (AC) industry. This incredible turnaround resulted from a str
Madhiee, Your Brand Marketing Consultant
Accelerate with Data-Driven Growth Strategy
I’ll help you achieve business growth with marketing strategies that focus on ROI and measurable, impactful results.
0
+
Years of Experience
Start Generating More Leads Today
We turn your ideas into reality. Tell us what you imagine for your brand, and we’ll use our skills in growth hacking, performance marketing, and brand design to make it happen.
I aim to redefine business growth through data-driven marketing strategies, delivering sustainable results that fuel long-term success. My vision is to be the catalyst that transforms brands by aligning innovative tactics with measurable performance outcomes.
My mission is to empower businesses with tailored growth solutions that maximize ROI. I leverage cutting-edge marketing techniques and analytics to create scalable campaigns, ensuring every effort drives impactful performance while aligning with my clients’ core objectives.
Choose your execution
Whether it’s rapid lead generation, brand awareness, or long-term growth. We tailor data-driven strategies, optimizing for performance to fit your unique business needs.
What is Growth Marketing?
- Growth marketing focuses on the full customer lifecycle—from acquisition to retention. It uses multiple channels (SEO, social media, content, etc.) and continuously optimizes for long-term, sustainable growth.
- When to Choose: If you want to build your brand’s presence, retain customers, and grow steadily over time, choose Growth Marketing.
- Why to Choose: It’s ideal for companies in early stages or those looking to build customer loyalty, increase lifetime value, and expand through experimentation (e.g., A/B testing, iterative changes).
What is Performance Marketing?
- Performance marketing is all about immediate, measurable results (like leads or sales). It focuses on paid channels (PPC, social ads) and is directly tied to specific actions (e.g., clicks, conversions).
- When to Choose: If your goal is quick, measurable ROI through paid campaigns and you’re focused on short-term results, choose Performance Marketing.
- Why to Choose: Best for businesses looking to drive fast, scalable results with a clear focus on measurable conversions and ad spending efficiency.
How to choose
Goal-Driven Decision:
- Choose Growth Marketing if you aim to build long-term growth and focus on optimizing the entire customer journey.
- Choose Performance Marketing if you need fast, specific outcomes like lead generation, sales, or increased traffic from paid ads.
Why Choose Both?
You don’t have to pick one exclusively! Many businesses blend Growth Marketing for long-term sustainability and Performance Marketing for quick wins and immediate results. Both strategies can complement each other to achieve balanced growth and performance.
Accelerating Brands for
a Future of Growth
Growth Hacking
Scalable, data-driven growth strategies.
Paid Media Optimization
PPC, social ads, and advanced targeting
Conversion Optimisation
A/B testing, funnel improvements, and user behavior analysis.
Content
Strategy
Organic traffic growth with performance metrics.
Analytics & Automation
Data collection, KPI reporting, marketing automation.
Search Engine Optimization
Organic traffic growth with performance metrics.
Case Studies I've Been Working On
How Dr. Velumani Built Thyrocare to a 3000 Crore Company
Dr. Velumani’s journey of building Thyrocare into a ₹3,000 crore company began in 1995 with just ₹1.1 lakh in savings. His strategy was to make diagnostic testing afford
Milky Mist: A 2000-Crore Success Story | Tamil Nadu’s Pride
This is the inspiring story of Satish Kumar, a 17-year-old who, with no money or brand value, turned his family’s small milk business into a 2,000-crore dairy empire, Milky
Byju’s Failure vs. Physics Wallah’s Success | Lessons to Learn
The Indian Edtech industry saw a meteoric rise during the pandemic but is now facing severe financial and operational challenges, with Byju’s being one of the biggest ca
Byjus: The Rise and Fall of India’s Edtech Giant
In 2011, Byju’s was born as a tutoring startup with only 25 students but grew to become one of India’s most celebrated edtech companies. It revolutionized digital learning
How Emirates Airlines Thrives Than Other Airlines
Emirates Airlines has consistently outperformed its global competitors, maintaining profitability for 35 of its 38 years in operation. In contrast to many airlines that are gr
Rapido is Disrupting Ola and Uber’s Duopoly
Rapido, the bike taxi service, has strategically positioned itself as a leader in the Indian market, successfully competing against giants like Ola and Uber. Despite numerous
Boat’s Growth and Marketing Strategy | The Headset Ruler
In just five years, Boat has grown into one of the most popular audio brands in India, becoming a market leader in the hearable segment. As of 2021, Boat holds an impressive 3
How Coca-Cola Outmaneuvered Pepsi | A Strategy Kingpin
In 1992, Pepsi launched Crystal Pepsi, a revolutionary product intended to capitalize on the “clear craze” sweeping the United States. Crystal Pepsi recorded impre
IKEA’s Decoy Effect | The Lessons from the Switz
In today’s competitive market, knowing how to influence customer behavior can make a significant difference in growing your business. IKEA, a global furniture leader, has ma
How Taylor Swift Built a Billion-Dollar Brand
Taylor Swift’s journey from a 14-year-old with big dreams to a billionaire is not just a story of musical success but a masterclass in personal branding, business acumen, an
A Little Story About Myself
I’m passionate about performance and growth marketing because it blends creativity with data-driven strategy. Over the years, I’ve successfully launched targeted campaigns that not only attracted attention but consistently delivered measurable results, helping businesses scale. What drives me is the challenge of turning insights into impactful actions—I’ve generated thousands of leads and boosted walk-ins for local brands.
I love pushing boundaries with innovative ideas and seeing their direct impact on growth. For me, marketing is more than just numbers—it’s about creating meaningful connections and driving sustainable success. That’s why I do what I do, with full heart and dedication.
I love pushing boundaries with innovative ideas and seeing their direct impact on growth. For me, marketing is more than just numbers—it’s about creating meaningful connections and driving sustainable success. That’s why I do what I do, with full heart and dedication.
Reviews From My Clients
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Jim Currey
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Ben Lowsan
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Lilith Kim
Growth Marketing Packages
Starter Growth Package
Small businesses or startups
Deliverables:
Comprehensive business and competitor audit, SEO strategy implementation, Basic content marketing (blogs, social media)
Email marketing setup
Duration: 3 months
Expected Results: Organic growth, increased brand awareness, initial lead generation
Starts at
$199
Per month
Accelerator Package
Mid-sized businesses looking to scale
Deliverables:
In-depth SEO and content strategy, Funnel creation and conversion optimization, Full-cycle customer retention strategies (email campaigns, loyalty programs), Multi-channel strategy (social media, SEO, content)
Duration: 3 months
Expected Results: Organic growth, increased brand awareness, initial lead generation
Starts at
$399
Per month
Ultimate Growth Package
Businesses seeking long-term growth
Deliverables:
Advanced growth experiments and A/B testing, Multi-channel optimization (SEO, social, paid ads, content), CRM and automation setup, CRO (Conversion Rate Optimization) and detailed analytics tracking
Duration: 3 months
Expected Results: Organic growth, increased brand awareness, initial lead generation
Starts at
$699
Per month
Performance Marketing Packages
Quick Win Package
Fast & measurable results
Deliverables:
Google and Facebook Ads setup and management, Landing page optimization, Initial ad testing and targeting, Weekly reporting and adjustments
Duration: 3 months
Expected Results: Organic growth, increased brand awareness, initial lead generation
Starts at
$199
Per month
Performance Booster Package
Sustained Ad Growth
Deliverables:
Paid media strategy (PPC, social ads, display), In-depth ad targeting and segmentation, A/B testing of ads and landing pages, Advanced reporting and ROI analysis
Duration: 3 months
Expected Results: Organic growth, increased brand awareness, initial lead generation
Starts at
$499
Per month
Full-Scale Performance
Continuous Management
Deliverables:
Multi-channel ad strategy (Google, Facebook, Instagram, LinkedIn), Conversion Rate Optimization (CRO) and funnel optimization, Retargeting and remarketing strategies, Advanced tracking and KPI-based reporting
Duration: 3 months
Expected Results: Organic growth, increased brand awareness, initial lead generation
Starts at
$699
Per month
Growth + Performance Marketing Combo
Marketing Combo Pack
Long-Term Growth & Immediate Results
Starts at
$999
Per month
Deliverables:
Combination of Growth and Performance strategies
Paid ads to fuel short-term traffic, SEO,
and content for long-term growth Multi-channel optimization
(paid, organic, and content)
Full funnel strategy:
acquisition, engagement, and retention
Duration:
3 months
Expected Results:
Organic growth
increased brand awareness
initial lead generation
Combination of Growth and Performance strategies
Paid ads to fuel short-term traffic, SEO,
and content for long-term growth Multi-channel optimization
(paid, organic, and content)
Full funnel strategy:
acquisition, engagement, and retention
Duration:
3 months
Expected Results:
Organic growth
increased brand awareness
initial lead generation